Catch The Flava (CTF) is a dance camp whose first edition took place in 2012. The organizers of this event create a place where dancers from all over the world can develop, exchange and just have fun. Every summer in Central Europe they build a special hip-hop center. I was invited to cooperate in the 7th edition of this dance festival.
The challenge was to create a flexible design system that would allow potential participants to understand the uniqueness of CTF 2019, which consisted in the fact that under the Catch The Flava brand, 2 camps are organized, braking and street style camp, organized at the same time and in the same place.
The visual identity I propose uses two different fonts to ensure high contrast and rhythm of the layout, reflecting the sports and party nature of the camp. Energetic palette of colors and textures reflecting the explosive nature of street dance and clearly helps to distinguish communication about the brekaing camp from the street style one. I used the approved design assumptions to design promotional materials, distributed both in digital and printed form.
